Revised: 24 April 2020


Term and conditions
accepted when members sign up are:




This Policy (together with
our terms of use) sets out the basis on which Information Resources (Australia)
Pty Ltd. (“IRI”) collects or processes any data you provide to IRI. Please read
the following carefully to understand IRI’s practices regarding the treatment
of your personal data on the IRI
website. The service is not directed to minors, and we request that children
under 18 not provide personal information through the Site. By accessing and
using the service, you warrant and represent to be at least 18 years old.


Collection of your Personal

The only personally
identifiable information that IRI currently collects through externally hosted
surveys, IRI questionnaires and the Site (“Site”) is the information you
provide IRI voluntarily when you access and use the Site. This includes, for
example, your name, company name, title, address, telephone and/or fax number
or e-mail address and other similar information you may provide when you send
IRI your feedback, questions, or requests for information, or complete Site
registrations or user profiles. The information requested is completely
voluntary and you may easily decline to provide this information; however, in
such case, IRI will not be able to respond to your request,
receive or process your Site registration or user profile. 

IRI may also conduct online surveys, promotions or contests for purposes of
tracking customer satisfaction, Site usage and/or understanding industry trends
and preferences and for other internal marketing purposes. As part of these
offerings, IRI may collect and process personally identifiable information.
These offerings are completely voluntary and you may
withdraw from participating; however, in such case, you will not be able to
participate in the offering.


Use of your Personal

IRI uses the personally identifiable
information you provide for the purposes for which you specifically provided
the information, such as:

  • to respond to your inquiries and fulfil your requests;
  •   to process your Site registrations or user profiles and/or to make you eligible to
    participate in survey, promotion and contest offerings;
  • to send you important information regarding the Site, changes to our terms,
    conditions, and policies and/or other administrative information.
  •  to send you commercial communications that we believe may be of interest to you.
  • for our business purposes, such as data analysis, audits, developing new products,
    enhancing our Site, improving our services, identifying usage trends and
    determining the effectiveness of our communications.

Share of your Personal Information

When you provide
information to us, IRI may need to share your information with other members of
IRI Group or our affiliated companies outside Australia to help operate,
provide, improve, understand, customize, support, and offer our products and services.

This includes helping
improve infrastructure and delivery systems, understanding how our Site are
used and securing our systems.

We also share information
to fight spam, threats, abuse, or infringement activities and promote safety
and security across the Site.

We also employ authorised third
parties who provide services for us such as website or application hosting,
data analysis, infrastructure provision, IT services, customer service, email
delivery services, credit card processing, auditing services, reward,
incentive, sweepstakes, and other similar services.

IRI may also share the
personally identifiable information to third parties in form of aggregated
information, such as user base and usage patterns.

This is for the purposes of
data processing or market research product development, which, as part of the
services being provided, may be given access to or come into
contact with
your information. These companies are contractually
required to keep your information confidential and are not permitted to use
this information for any other purpose except to carry out the services that
they are performing for us. In accordance with market research guidelines, we
may also provide individual level information to other companies. If we do,
they are bound to keep the information confidential and use it only for
research or statistical purposes.

IRI will not sell or
otherwise disclose the personally identifying information you provide to any
third party outside of IRI and its affiliated and partner companies, or IRI
respective agents or consultants who act for or on behalf of IRI under obligations
of confidentiality whatsoever.

In addition, IRI may share your personal data as believed to be necessary or
appropriate: (a) under applicable law; (b) to comply with legal process; (c) to
respond to requests from public and government authorities including public and
government authorities outside your country of residence; (d) to enforce our
terms and conditions; (e) to protect our operations or those of any of our
affiliates; (f) to protect our rights, privacy, safety or property, and/or that
of our affiliates, you or others; and (g) to allow us to pursue available
remedies or limit the damages that we may sustain.


Personal information we
collect from IRI Shopper Panel members and how we use it

Depending upon the panel,
we collect information about you when you sign up as an IRI Shopper Panel
member (including the In-House Panel), when you
complete questionnaires as a IRI Shopper Panel member, or when you use your IRI
Shopper Panel Scanner. This information will be stored to enrol you as a
IRI Shopper Panel member, as long as is necessary to
satisfy the specified purpose
or prevent and address any fraud. We may also
collect personal information about you through a third party you consented to,
such as companies who provide lists of consumers, and telephone survey


If you download our
application software onto your mobile device, we will receive data when you
voluntarily activate hardware functions such as your camera. With your consent,
we may also collect information about the location of your device once you
download our application software onto your mobile device.

We may also automatically
receive information about your system, device, network, and application
software. This includes technical information, such as your Internet Protocol
(IP) address, the type of browser you are using, the date and time of your
visit, the web page you have visited immediately prior to visiting this Site,
device identifier, device model, operating system, and language set. Cookies,
pixel tags, web beacons, clear GIFs or other similar technologies may be used
in connection with the Site.

The information we collect about you will only be used for market research
purposes and to prepare reports to present to our clients. The data will only
be processed in aggregate.

Our clients will never
receive from us any personally identifiable information.

We may disclose the information we hold about you to trusted third parties only
to outsource certain tasks. Although we
will do our best to protect your personal data by selecting third parties
located in Australia, we may use third parties that are located overseas.

Whenever we do provide your information to third parties, we will take any reasonable
step to ensure that your privacy is protected.
We may use your contact details to mail you or email you our panel
documentation including an annual demographic update and gifts. We may contact
you by email and/or phone to the points of contact you consented to, if we are
having technical issues concerning your IRI Shopper Panel Scanner or if we have
not received any data from you. IRI or a nominated 3rd party may contact you by
email to invite you to complete online surveys.

Except where required or permitted by law, we will not use your personal
information for any other purpose, without your express consent.


IP Addresses and Cookies

The IRI web server automatically
collects IP addresses and website usage information (and certain other
information such as the type of browser you use and operating system) from IRI
site users.

IRI may use cookies and other technologies to, among other things, better serve
you with more tailored information and facilitate your ongoing access and use
of the site during each browser session. Cookies are small text files sent to
and stored on your computer that allow web servers to recognize repeat users,
facilitate user access to sites and allow sites to compile aggregated data that
will enable content and site improvements. Cookies do not damage computers or
files. These Cookies will be automatically deleted when you close your browser
session once you have finished using the site.

IRI also uses a kind of Cookie that remembers your language preference setting.
This Cookie remains on your computer after you close your browser so that you
do not have to choose a language the next time you visit.

IRI may also track user usage of the website to gauge general activity of the
website based on anonymous aggregated data. This helps IRI consider and
implement general site enhancements and disclose aggregated user statistics.
This is statistical data about our users’ browsing actions and patterns and
does not identify any individual. 

Cookies by themselves cannot be used to discover the identity of the user. If
you don’t want cookies to be accessible by IRI, there is a simple procedure in
most browsers that allows you to decline the use of Cookies. However please
note that Cookies may be necessary to enable IRI to enhance your user
experience. Some features of the site may not work properly after you have
disabled the use of Cookies.

For more information about how to opt-out of these measurement services, follow
these instructions:



Where Data is Stored and

Personal Information
collected on the Site may be stored and processed in, a destination outside Australia,
such as in the United States, New Zealand and Philippines or any other country
in which IRI or its partners, subsidiaries or agents have facilities. By using
the Site and submitting your personal data, you consent to the transfer,
storing or processing outside of your country of residence, which have
different data protection rules than in your country. We will take all steps
reasonably necessary to ensure that your data is treated securely and in
accordance with this privacy policy.

Unfortunately, the transmission of information via the internet is not
completely secure. Although IRI will take all reasonable organizational,
technical and administrative precautions to protect your personal data, the
security of data transmitted to the Site cannot be guaranteed 100% secure and
any transmission is at your own risk. Once your information has been received,
IRI will use strict procedures and security features to try to prevent
unauthorized access. Where we have given you (or where you have chosen) a
password which enables you to access certain parts of the Site, you are
responsible for keeping this password confidential.

If you have reason to
believe that your interaction with us is no longer secure (for example, if you
feel that the security of any account you might have with us has been
compromised), please immediately notify us of the problem by contacting us in
accordance with the “Contacting Us” section below.


Retention Period

IRI generally will retain
your personal information for the period necessary to fulfil the purposes
outlined in this Policy unless a longer retention period is required or allowed
by law.

You can request to have all
your personal information deleted entirely. Please note that if you request the
deletion of your personal information:

• We may retain some of your information as necessary for
our legitimate business interests, such as fraud detection and protection and
enhancing safety.

• We may retain and use your personal information to the
extent necessary to comply with our legal obligations. [For example, IRI may
keep some of your information for tax, legal reporting and auditing

• Information you have shared with others (e.g., Reviews)
may continue to be publicly visible on the IRI Platform, even after your
account is cancelled. However, attribution of such information to you will be
removed. Additionally, some copies of your information (e.g. log records) may
remain in our database, but are disassociated from
personal identifiers.

• Because we maintain the IRI Platform to protect from
accidental or malicious loss and destruction, residual copies of your personal
information may not be removed from our backup systems for a limited period of time.



Your rights

You have the right to ask
IRI not to process your personal data for marketing purposes. We will inform
you (before collecting your data) for which purpose we intend to use your data
or if your information will be shared to any third party under a contract with
IRI for such purposes. You can exercise your right to prevent such processing
by ticking certain boxes on the forms we use to collect your data. You can also
withdraw your consent at any time by contacting IRI at
1 800 456 997 and selecting option 2If you no longer want to receive electronic
newsletters, marketing communications, and other communications related to
other products or services offered by IRI, you can click on the “unsubscribe”
link available in each email or contact us and request to be removed from our
email marketing database.

If you would like to review, correct, update, suppress, or otherwise limit our
use of your personal information that has been previously provided to us you
may contact us.

We will try to comply with
your request(s) as soon as reasonably practicable. Please note that if you
opt-out as described above, we will not be able to remove your personal
information from the databases of our affiliates with which we have already
shared it. Please also note that if you do opt-out of receiving
marketing-related messages from us, we may still send you important
administrative messages as part of your ongoing use of our products or

This Site may, from time to time, contain links to and from the websites of our
partner networks, advertisers and affiliates. If you follow a link to any of
these websites, please note that these websites have their own privacy policies
and that IRI do not accept any whatsoever responsibility or liability. Please
check these policies before you submit any personal data to these websites.



IRI does not directly collect
personally identifiable data from children under the age of thirteen and this
Site is not designed for the use by children.

If we collect indirectly information
about children, we take special care. When we process information online from
very young children (under age 13), special regulations apply. The parent or
guardian may cancel this consent at any time. You may also contact us at any
time if you would like to learn about any information we may have about your
children. All of the other provisions of this policy
apply to information about both adults and children of every age.



Contact Information

By participating in IRI
Shopper Panel, you agree to receive communications from IRI for purposes
including (but not limited to):

• Reminders to transmit your shopping trip data

• Newsletters and other updates

• Sweepstakes and contests

• Information about your scanning technology

• Requests to return your scanning equipment (if necessary)

IRI will utilize various
types of communication methods, including (but not limited to):

• email

• phone – utilizing both live Panel Support Specialists and
IVR automated calls

• Panellist website message centre

• Push messaging (for mobile app users)

·  SMS

Pursuant to Data Protection
regulations, you have the right to opt in/opt out of receiving telephone calls
from IRI:

• Individuals applying for
panel membership may elect not to provide a phone number during registration
(however a valid email address must then be provided).

• Existing Panellists may
elect to be added to “Do Not Call” list by either logging into the Panellist
website and changing their personal settings or by contacting our Panel Support
Team at or
calling 1800 456 997 option 2

• In order to maintain your
panel membership, IRI requires at least one method other than standard mail in
which to contact you – either a valid email or phone number. If you request to
opt out of both forms of communication, your panel membership will be subject
to cancellation.


If you have any questions,
comments or requests about this privacy policy or concerns about the way IRI
uses personally identifiable information, please contact our Privacy Officer at We will
provide you with our response within a reasonable time. If, after receiving our
response, you still consider your privacy concerns remain unresolved, you may
then, for example, take your complaint to the Office of the Australian
Information Commissioner.


Contact Details

IRI (Australia)

Level 3, Building F

1 Homebush Bay Drive

Rhodes NSW 2138

Telephone: +61 2 8789 4000



Third Party Sites

This Notice does not
address, and we are not responsible for, the privacy, information or other
practices of any third parties, including any third party operating any site to
which this website contains a link. The inclusion of a link on this website
does not imply endorsement of the linked site by us or by our affiliates.


Changes to Privacy Policy

IRI may change this Policy
at any time. Please take a look at the “Effective
Date” legend at the top of this page to see when this Policy was last revised. IRI
will do its best to notify you about significant changes in
regards to
its treatment of personally identifiable information by
placing a notice on this Site. If we were to make a material change (the kind
of change to the way we use your data that might make you reconsider
participating in this panel) we will notify you at the most recent mailing
address or e-mail address we have on file and we will provide you with access
at least 30 calendar days prior to its implementation, giving you time to
resign from the panel if you want. Any change will become effective when the
revised Policy is posted on the Site. Your use of the Site following these
changes means that you accept the revised Policy.


Your Choice

Participation in an IRI
Shopper Panel is always completely voluntary. If you participate in an IRI
Shopper Panel, you may review your contact information at any time by logging
into the panel member website at You
may also contact us if at any time you would like to correct or update the
information we hold about you or if you wish to withdraw your consent and stop
your participation.

By using this website and
accessing the service, you consent to IRI using your personal data as described
in this privacy policy. See more at